In 2009, Chanel launched a website devoted exclusively to happenings in Shanghai. For 2011, the luxury French label have teamed up with the Museum of Contemporary Art Shanghai (MoCA) to present an exhibition!
The show, titled ‘Culture Chanel’ is curated by Jean-Louis Froment (French art director and critic) and will look at the disparate elements that have influenced the fashion house over the past century.
The 400 items of the exhibition will include clothing, movies, artwork and manuscripts and will also highlight the founder’s relationships with members of the Parisian literati & art circle like Igor Stravinsky and Pablo Picasso.
More than ever Shanghai is a hot destination for luxury labels! See you on January 15 through March 14 2011 in “The Paris of the Est”!